AI translation tool Camb.AI has signed a multi-year deal with French football body LFP to become the official global language solution of the top-flight Ligue 1.
LFP Media will leverage Camb.AI’s technology to deliver multilingual commentary to French football fans around the world.
Camb.AI’s AI translation, voice emulation, and dubbing technologies will be integrated into Ligue 1’s broadcasts, commentary, and interviews, enabling fans to watch in the language of their choice.
Speaking about the deal, Martin Aurenche, chief media officer of LFP Media, said, “We have worked with Camb.AI over the last few months to identify multiple use cases and impact points which enhance our fan engagement and will bring unprecedented value to our international broadcasters. This partnership marks another step in LFP Media’s strategy to become the world’s leading league in AI-driven innovation.”
Akshat Prakash, CTO and co-founder of Camb.AI, added, “Our agreement with LFP Media is yet another ratification of the holistic language transformation that we can bring to large organisations which delivers real improvements in consumer engagement, growth in revenue and reduction in operating costs. It’s a proud moment for everyone at Camb.AI.”
