Executives from OpenAI are reportedly set to hold meetings with Hollywood executives this week to encourage filmmakers to use Sora, the company’s AI video generator, in their projects.
According to Bloomberg, the company began talking to Hollywood executives in February, when it first unveiled Sora.
“OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – in order to ensure safe implementation and to give people an idea of what’s on the horizon,” a spokesperson for OpenAI told Bloomberg. “We look forward to an ongoing dialogue with artists and creatives.”
Sora is capable of generating entire videos all at once or extending generated videos to make them longer.
OpenAI has already given some in Hollywood a preview of the tech’s capabilities. Actor/director/producer Tyler Perry recently revealed he has paused plans for an $800 million expansion of his studio in Atlanta after seeing a demonstration of Sora.
“I had gotten word over the last year or so that this was coming, but I had no idea until I saw recently the demonstrations of what it’s able to do. It’s shocking to me,” he said.
