PlayBox Technology (CEO Vassil Lefterov pictured) has reached the milestone of 10,000 playout and branding systems delivered into over 120 countries, writes Melanie Dayasena-Lowe. These operate in configurations ranging from single channel-in-a-box servers to multichannel turnkey broadcast centres.
“The longest day of the year seemed very short as we celebrated a fantastic achievement with thanks to all PlayBox Technology staff, partners, dealers and system integrators, both past and present that have contributed to this extraordinary achievement,” said Vassil Lefterov, CEO, PlayBox Technology.
Krasimir Dachev, CTO, PlayBox Technology, commented: “In 1999 people rarely talked about ‘file-based’ and ‘broadcast’ in the same breath. Now our experience, with thousands of TV channels running on commodity IT platforms over 12 years, means our customers have both proven stable server technology as well as playout platforms that can directly plug into their existing IT or TV infrastructure.”
Commenting on a changing industry, Pavlin Rahnev, director, Solution Sales, added: “Television broadcast is going digital and many to HD. This is now happening fast, for example there were over 300 new channels established among the EU member states last year alone. Also a growing number of channels are delivered by the internet and we have picked up a good share of this new business too.”
