Amazon has launched a new service that allows Prime members to sign up for 40 subscription channels.
Amazon Channels is already available in the US and has now launched in both the UK and Germany. It allows Amazon subscribers to sign up for specific channels without paying for a bundle or contract.
Among the channels available are BFI Player+, Eurosport Player, Discovery, ITV Hub+, hayu, Heera (Amazon's own Bollywood channel), Ketchup TV, MGM, MUBI and Shudder.
Amazon says the majority of the content available on the new service is available for download and additional subscriptions will be added "in the coming months."
Amazon Channels is available via the existing Prime Video app as well as the Amazon Video app on smart TVs, iOs and Android mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets plus games consoles and through the web.
Alex Green, MD, Europe, Amazon Channels, said “For the first time, Prime members in the UK and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch.
“From live sport to Bollywood, arthouse cinema to reality TV, and award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch.”
Susanna Dinnage, president of Discovery Networks UK and chief content officer, international, added: “We are delighted to bring our premium factual and sports content to Amazon Prime members. This partnership underlines our strategic ambition to reach people across every screen. Amazon Prime members can now experience the shows that are loved by Discovery fans as well as enjoy an exciting summer of sport which is about to kick off on the Eurosport Player.”