Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Access Advance launches HEVC, AV1, VVC and VP9 codec pool

The company already manages both the HEVC and VVC Advance Patent Pools

Codec licensing company Access Advance has introduced a new Video Distribution Patent (VDP) Pool covering internet streaming.

The VDP includes the HEVC, AV1, VVC and VP9 codecs.

The company already manages and administers the HEVC Advance Patent Pool for licensing over 25,500 patents essential to H.265/HEVC technology, and a separate and independent VVC Advance Patent Pool for licensing essential patents to VVC/H.266 technology.

Speaking about the introduction of the VDP Pool, Peter Moller, CEO of Access Advance, said: “In recent years, the industry has increasingly sought to license video codec patents directly to content streaming providers, which have benefitted tremendously from their use of patented, efficient video codecs.

“Our patent pool approach not only balances the interests of both internet video distributors and patent owners but also takes into account the many different business models for internet video streaming. We expect our pool will quickly gain market support and help prevent the alternative of significant market disruption: litigation (where injunctive relief and large damages may be sought), and slower or stalled market adoption and innovation in video codecs due to fear and uncertainty over royalty rates.”