The International Honour for Excellence 2015, the highest honour IBC bestows, recognises a technology – and the company behind it – which has been a key enabler of the transformation of our industry.
The award goes to ARM, the Cambridge, UK headquartered semi-conductor firm behind the processors in virtually all of our smartphones and tablets.
That we can drive realtime, high resolution graphics and videos on a device in the palm of our hand, with a day’s battery life, is a remarkable technical achievement. It is made possible by ARM’s specialisation, reduced instruction set computing (RISC). Today, around one-third of all intelligent electronic devices have ARM technology inside.
Simon Segars, CEO, ARM, said, “We see an exciting future for the broadcast and entertainment industry as evolving technology brings new revenue streams, diversity in consumption and seamless viewing experiences across all devices. Getting there will require effort, as technology must be delivered in the most cost, capacity and energy efficient way so companies remain as sustainable as they are innovative. ARM designs intelligence that enables industry to create the content, refine it in production and get it on to everyone’s screens, and we will fully support the sector in this next phase.”
The world’s first commercially successful RISC processor was launched 30 years ago by Acorn Computer Group. In 1990 the work on which Acorn and Apple were collaborating was spun out into a new company, Advanced RISC Machines or ARM. By 2002 a billion ARM RISC cores were made; by 2013 that had grown to a staggering 50 billion.
Mark Dickinson, SVP and GM of ARM’s Media Processing Group, is giving the IBC keynote on Sunday (Forum, 09:30 – 10:00).
The International Honour for Excellence 2015 will be presented during the IBC Awards Ceremony on Sunday 13 September at 18:30. All IBC attendees are invited to enjoy this free event.
