Pebble Beach Systems has undergone a refresh ahead of the company’s 21st anniversary, and will now be known as simply Pebble.
The company said it intends to refocus on its people, processes and technology. Its new vision for the future is titled, Discovering. Designing. Delivering, and is said to cement the company’s position in the industry as a leading developer and supplier of broadcast automation, integrated channel and content management solutions for TV broadcasters, service providers, and cable and satellite operators.
“Now more than ever, it’s clear that customers and partners are looking to build ongoing relationships with suppliers,” said Alison Pavitt, Pebble’s marketing manager. “The foundations for those relationships are built from the moment they first engage, and they strengthen throughout the lifetime of each unique project until the customer takes their system on air and then continues to be part of the Pebble community, participating in user group meetings and refreshing their skills at regular training events. That’s why we’re proud to feature our “discovering, designing, delivering” message so prominently in our new branding. It reflects our commitment to building great relationships with our customers.”
Pebble’s CEO Peter Mayhead added, “There are multiple reasons behind our decision to take the step to rebrand. The company has undergone a significant transformation in all areas. In addition to building on the strong financial performance in both 2018 and 2019, Pebble has communicated a clear mission and a strong set of values which we developed in a series of workshops which involved every member of staff.
“Our strength lies in our ability to leverage our people, our process and our technology to provide exceptional solutions to the broadcast community, and put simply, the old branding no longer reflected this. I’m proud to introduce our new look to the market today, and even more proud of the exceptional team at Pebble and their energy, optimism and drive, especially in this extraordinary year.”