NAB has reiterated it plans to go ahead with this year’s NAB Show, despite fears over the coronavirus outbreak.
The National Association of Broadcasters (NAB), which organises the annual trade show, said it is closely monitoring coronavirus, and is “prepared to devote whatever resources necessary to ensure a safe and productive NAB Show experience.”
This year’s NAB Show takes place 18th-22nd April in Las Vegas.
Currently, NAB is:
- Adhering to all guidance and recommended safety measures issued by the World Health Organisation and the Centers for Disease Control and Prevention (CDC), as well as state and local health organisations.
- Working with the Las Vegas Convention Center, the airport authority, and area hotels and resorts to coordinate appropriate safety procedures.
- Following CDC recommendations and protocols for heightened levels of cleanliness at event facilities.
- Making accommodations and actively encouraging attendees to take common-sense precautions and follow CDC guidelines to prevent the spread of illness.
- Ensuring medical care is readily accessible to address immediate health concerns.
- Working with China-based exhibitors and registered attendees to evaluate options for those unable to attend due to travel restrictions. Of note, NAB Show attendance from China, although growing, represented less than two per cent of total registered attendees in 2019.
NAB said it is taking the coronavirus “very seriously and is fully invested and prepared to host a successful NAB Show in Las Vegas,” and that it has seen an “uptick” in exhibit sales, attendee registration and hotel bookings in recent weeks.
