Day two at NAB Show covered everything from online video to trends in the sports business.
The Online Video Program, sponsored by Accenture, You.i TV and NeuLion, highlighted critical industry topics, from the development of original OTT content to how SVoD continues to disrupt traditional business models, as well as how cross-screen delivery and targeting, mobile consumption and emerging platforms will impact the industry as a whole.
“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior director of research at Parks Associates, told NAB Show Daily News.
Another key topic under discussion was sports, with NAB hosting a dedicated one-day conference with each session focusing on one of four key areas for the sports entertainment business — live content, new technology, sponsorships and the fan experience. “These are the pillars for success in today’s environment whether it’s radio, TV or digital video,” Joe Schramm, programmer for the event and president of Schramm Marketing Group, told NAB Show Daily News.
NAB has made podcasting a key focus of this year's event, and one of Tuesday's sessions discussed the rising trend of podcasts being turned into TV and film content.
In the US there are more than a dozen TV shows on air or in production that have started life as a podcast, including ABC’s Alex Inc., a series about a father who decides to start his own business, reports Las Vegas Review Journal.
“There are some wonderful stories to be mined as more and more people discover podcasts,” Zach Braff, producer of Alex Inc., told the audience at NAB.
On the technology side, Friend MTS launched a 4K variant of its ASiD digital watermarking and video security platform.
Friend MTS is pitching the new 4K variant as part of its overall security-as-a-service offering, which can be customised based on the distribution or content partner, reports Multichannel.
Meanwhile, Deluxe launched its new platform that “reimagines how content gets made and delivered."
According to NAB Show Daily News, the platform, called Deluxe One, offers a streamlined system to manage the creation, transformation, packaging and delivery of content across screens.
Finally, the Creative Masters Series took a look at the making of Marvel's blockbuster Black Panther from the point of view of its editor, VFX supervisor and sound designer.