IBC has announced that the 2021 in-person event will take place as planned from 3rd-6th December, despite the Netherlands entering a three-week partial lockdown.
The announcement follows a decision at an IBC Partnership Board meeting earlier this week to continue with the planned event as the event’s organisers believe it “can be delivered safely and create the essential business momentum that the industry needs”.
The show will take place in a “protected zone”, with a perimeter fence surrounding The RAI exhibition centre and all attendees entering via two check points, at The Elicium at entrance D and at Hall 5.
To access the show, visitors will be required to show their Covid status and answer health screening questions before picking up their badge or entering the show floor. Social distancing of 1.5 metres will be in place whilst queuing for the entry check.
“As content and technology companies strive to recover from the awful impact of Covid-19, IBC2021 will be the catalyst that brings the industry together again and enables us all to get back to doing business in person,” said Michael Crimp, chief executive of IBC. “We have the support of many of the leading technology companies in the market such as Blackmagic Design, Bridge Technologies, EKT, UK Tradefair, and a full agenda of content and events that will make attending IBC a valuable and rewarding experience.
“We recognise that attending a live event is not for everyone at this time, and we fully respect individual decisions. We will forge ahead with our IBC Digital offering to ensure that whether on-site in Amsterdam or on-screen at home, the industry can come together,” Crimp added.
Due to the restrictions brought in by the Dutch government on Saturday, the show will now close at 4.30pm from Friday-Sunday, and at 4pm on the Monday. However, exhibitors and distributors will be allowed to enter the building from 8:00am and stay in the building until 6pm.
