The integration of SyncNow with the Warner Bros. France app My Warner enables syncing to Warner content and aims to foster the interaction of social communities.
Warner Bros. France designed My Warner to synchronise with all Warner content delivered to the TV screen including time shifted, Blu-ray or VoD content. Using Civolution’s SyncNow ACR technology, My Warner is synchronised with Warner Bros. produced TV and movie content and has already used SyncNow to enable interaction with a number of DVDs including The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug and Gravity.
SyncNow enables realtime identification and synchronisation between broadcast, on-demand or recorded content and interactive applications on companion devices.
“While a majority of people are watching content as aired or on DVD, a growing number are watching their favourite features on a second screen,” said Emmanuel Durand, marketing vice president Warner Bros. Entertainment France. “That’s why we’re delighted to be working with Civolution and SyncNow to ensure that our My Warner app provides the best possible second screen interactions with realtime engagements on the standard schedule or time-shifted viewing.”
Andy Nobbs, CMO of Civolution, added: “We’re confident that SyncNow will enable Warner Bros France to better understand their audience behaviour, and help deliver more opportunities for consumers, broadcasters and advertisers, leading to increased customer loyalty and monetisation.”