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ViewLift, LNP announce OTT basketball partnership

LNP Pass will feature all League games live and on-demand

Streaming technology platform ViewLift has announced an alliance with Lega Nazionale Pallacanestro (LNP) that will power the first European basketball league to launch on Amazon Fire TV, IOS TV and Roku apps.

The LNP subscription service will be available via smartphone and tablet devices, as well as the LNP website. LNP Pass will feature all League games live and on-demand.

ViewLift operates a worldwide OTT platform that will allow fans to follow their favourite teams in depth with exclusive content, archival games and highlights.

“The agreement with ViewLift, one of the most important media companies for digital content distribution on dedicated platform, is a source of great pride for us at LNP,” said LNP president Pietro Basciano.

“At the same time, this is the confirmation of the growth process started five years ago, chasing the desire to make the video content of the championships more and more accessible for LNP fans. With ViewLift, we will be able to reach and grow our subscribers even better, with more capability.”

“Professional basketball has exploded in popularity and athleticism around the world,” added ViewLift CEO Rick Allen. “The LNP has been in the forefront of the game, showcasing both native Italians player – who are the strength and the heart of this League, veterans as well as emerging young pros – and exciting basketball talents from other countries.

“Having seen the enormous excitement at LNP games myself, we at ViewLift are delighted to bring such great competition and sportsmanship to fans around the globe.”

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