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VICE selects Primestream Xchange for dynamic media management

Platform allows VICE to manage workflows from programme preparation to final distribution on a global scale

VICE Media is expanding its comprehensive content management and automation system from Primestream.

Primestream’s Xchange allows the digital media and broadcasting company to dynamically manage workflows from programme preparation to final distribution on a global scale, as well as allowing it to access, publish, and control content via Xchange’s web interface and automation platform.

The expansion further connects VICE Media’s workflow across its multiple locations, including the New York and London production hubs, with project sharing across sites, archiving, metadata tagging integrated with Associated Press data services, Adobe Premiere editing integration and more.

The solution also features integrations with many third-party systems for non-linear editing, transcode, Quality Control (QC), object storage and archival workflows. Future plans include integration with project management systems, internal business analytics, and enhancements to review and approval workflow.

“We needed a trusted partner to help us fulfil our existing needs and develop new solutions in line with our future plans,” said Charlie Travis, VP, media technology, VICE Media. “Primestream has given us a tightly integrated workflow that enables us to manage our content across our sites much more efficiently and gives us plenty of room to evolve.”

Namdev Lisman, co-founder of Primestream, added: “An ambitious and forward-thinking company like VICE Media needs solutions that not only solve existing challenges but open doors to new opportunities. Our Dynamic Media Management solution enables VICE to simplify its workflow, work more efficiently and manage its valuable assets, while enabling future growth.”