Music and entertainment platform Vevo has signed a deal with Vewd to add its content to all of their TV and set top box partners.
The deal means Vevo’s catalogue will be available to consumers with Smart TVs that are managed by Vewd in North America, Europe, Latin America, and Asia Pacific.
Vevo will leverage Vewd’s proprietary Snap technology to create one unified app that works across multiple Smart TV platforms. The software enables OTT and streaming video on almost 50 million Smart TVs and STBs each year.
“Naming Vewd as a Smart TV scaling partner is a key moment for our OTT strategy,” said Alex Kisch, EVP business development and affairs, Vevo. “With the tremendous scale afforded by Vewd’s far reaching network of television partners, Vevo will have the opportunity to tap into important and growing markets, bringing some of the most sought-after content to new audiences and creating value for our artists, songwriters, labels and publishing partners.”
“Vevo is really taking a bold and forward-looking approach to managing and growing their smart TV reach,” added Michael Winneker, VP of content partnerships, Vewd. “The platform consolidation that happened on mobile hasn’t happened on the TV, so it makes sense to utilise a scaling partner like Vewd to mitigate app management complexity and accelerate distribution through tens of millions of Vewd-enabled devices, all while helping reduce costs and increase monetisation.”