Twitter has signed a deal to live-stream out-of-market games from Major League Baseball (MLB) and the National Hockey League (NHL) on a weekly basis.
It has also confirmed an agreement with OTT network 120 Sports to deliver an nightly, exclusive multi-sports highlights show, The Rally.
The range of streaming rights come through Twitter’s new partnership with MLBAM.
“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Anthony Noto, Twitter CFO.
“MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as The Rally, giving our audience the live sports events they are already talking about on one screen on Twitter.”
The live streams of NHL games will be available free to Twitter users in the US, whilst MLB games will be available worldwide, except in select international territories.
“Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favourite teams and players every day,” said Kenny Gersh, MLBAM’s executive vice president, business.
“We know fans will embrace what this wide ranging partnership brings – expanded and reliable access to live baseball and hockey and the introduction of Twitter’s first daily live highlight show delivered intuitively to a platform where they’re actively engaged with the games.”