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Three quarters of American SVoD viewers are sharing their accounts

But only a third are sharing the cost

A new report suggests three in four Americans who subscribe to the likes of Netflix, Amazon and Hulu are sharing their passwords.

According to Country Financial, 74 per cent are SVoD viewers are happy to share their accounts with others. It also says women are also more likely than men to use services like Netflix on a daily basis (14 per cent compared to nine per cent).

More than one-third (36 per cent) of Americans who share their accounts, log-ins and passwords are not sharing the monthly costs with others. Country Financial found that 14 per cent of streamers are unsure of how much they are spending on shared services altogether or if their accounts are being shared with someone else (six per cent).

Passwords and log-ins are typically shared with family members (73 per cent), ‘significant others’ (34 per cent), friends (10 per cent) and ‘ex-significant others’ (two per cent).

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