thePlatform, video publishing company and independent subsidiary of Comcast, has introduced mpx Replay, a new service offered as part of its mpx video publishing system, designed to expedite the conversion of linear TV channels for catch-up or C3/C7 video.
The service provides asset creation for publishing and distribution, automated metadata to support search and discovery, pre-set availability windows, ad policy enforcement, and monetisation options.
“mpx Replay addresses distinct, but similar, needs facing broadcasters particularly in Europe and North America,” said Marty Roberts, co-CEO of thePlatform. “In Europe, broadcasters need a faster and more efficient way to address the growing demand for catch-up TV across any screen. In North America, broadcasters need an optimised C3 video process that keeps national ad loads intact when bringing their channels online. mpx Replay provides a streamlined, cloud-based solution for both.”
mpx Replay provides benefits to broadcasters seeking to make their linear TV channels available for instant replay across devices. These include the ability to: Create catch-up assets automatically from linear channels as they air for instant availability, with precision on programme breaks; convert linear channel broadcasts for C3 or C7 video compliance, keeping national ads intact with their associated shows for three or seven days, and then switching to dynamic ad insertions policies afterwards; and schedule adjustments for linear channel overruns or as-run updates with thePlatform’s TV Data Services.
Using Elemental Delta’s just-in-time (JIT) packaging, broadcasters can adapt catch-up and C3 files to network and device parameters on the fly, allowing consumers to view content instantly with realtime adaptive bitrate streaming for Apple HLS, Smooth Streaming, MPEG-DASH, and Adobe HDS. MP4 and MPEG-TS outputs are also supported.
The service also allows the user to create various monetisation options to gain additional value from the newly created video assets, such as advertising, TVE authentication, and commerce (download to own or rentals). Broadcasters can manage their video workflow via mpx’s web-based console.