Tata challenges F1 fans to find new way to watch

Competition asks fans to take all data available from the race and create a new viewing experience
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Tata Communications and Formula 1 are asking fans to create a new way of watching the sport.

This year's F1 Innovation Prize wants to "bring fans closer to the cockpit" and involves entrants taking all elements of the data available from a race - human, mechanical and technical - and working out how this could be incorporated within F1's publishing and broadcasting capabilities. The aim is to create a customised, immersive viewing experience for fans worldwide.

The annual prize, which is in its fifth year, is supported by F1, Tata Communications and Mercedes and counts Lewis Hamilton, Martin Brundle, managing director of Tata's F1 business Mehul Kapadia, and F1's director of digital and new business Frank Arthofer among the judges.

The winner will receive $50,000 as well as the opportunity to help develop the idea at F1's new research and development centre.

Mehul Kapadia, managing director of Tata Communications' F1 business said: "We believe the new incorporation of incubation and prototyping at this level has never been done in any global sport before, and it's great to be able to involve the fans in such an immersive way. We look forward to seeing how the entrants would utilise the vast amount of data readily available to them in real-time to heighten and individualise their experience of the sport."

For more information, to download the challenge brief and to enter, please visit www.formula1.com/f1prize.

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