Swiss authorities have laid out regulations for the streaming industry, expected to significantly impact viewers and media companies in Switzerland.
The Federal Media Commission has proposed extending the rules that currently regulate traditional media to also cover streaming providers. The plan would be funded through additional taxation on TV and streaming companies, as well as tax incentives and deductions for donations to media platforms.
The proposal, which is yet to be adopted by the Swiss government, aims to bring streaming companies up to EU standards, which would require them to produce a minimum of 30 per cent local content and invest four per cent of profits in Swiss film production.
The regulations would also require Swiss state broadcaster SSR to receive stable funding, increase funding for news and media organisations, and tackle the risks of fake news. The proposal additionally calls for the prioritisation of information, education and cultural programs.
