STV has become the UK’s first fully regionalised HD public service broadcaster on the Sky platform.
As part of the five-year strategic partnership between STV and Sky announced earlier this year, HD will be the default choice at 103 for Sky HD customers in all four STV regions across Scotland. STV Player is also due to be made available on Sky Q and Sky+ set top boxes later this year.
STV broadcast MD Bobby Hain said: “We’re delighted STV viewers will be the first to enjoy a fully regionalised service on Sky. Sky is a hugely popular platform in Scotland, meaning more viewers will now be able to access their local news, more relevant advertising and programming, all in glorious HD. We are pleased to be able to deliver this ahead of the planned launch having worked in close collaboration with Sky.”
Sky director of channels and operations Jon Simkin added: “We’re always looking to give our customers the best possible viewing experience and are pleased to have collaborated with STV to bring Sky customers in Scotland all their favourite STV programmes in full HD.”