Germany’s Borussia Dortmund has relaunched its own OTT platform, BVB-TV.
The football club’s new partner and end-to-end solution provider, Sportradar, will provide fans with a platform that hosts both free video content, as well as a subscription service for premium content.
The OTT platform will also host Borussia Dortmund’s friendly matches live and will showcase exclusive footage featuring the Borussia players. The new platform’s content will include full match replays and game highlights as well as behind the scenes programming, with a minimum average of one new video uploaded every day.
Sportradar will provide a front-end user experience aligned with the Borussia corporate identity, including a stable video management system, full content delivery into different BVB output channels, such as web, mobile, social media and content syndication to BVB’s main club TV sponsor, Deutsche Telekom.
All replays on BVB-TV will include user-friendly access to a range of statistics and functionalities. This will deliver all the insights of a second screen experience, right on the platform’s primary screen, including cue-point indication for the game’s most important events, as well as dynamic stats overlays, which are synchronised minute by minute.
“At our club, we love to provide our fans with the most engaging ways to connect with our matches and our players,” said Borussia Dortmund’s CMO Carsten Cramer. “The best fans deserve the best. We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination, and we are excited to be rolling out this new and improved BVB-TV offering for the new season.”
