RTVE has signed a deal with Finnish AI powered engagement platform Camment.
The Spanish broadcaster is to employ a karaoke singing ‘bot’ to allow viewers to sing and compete against one another during the live broadcast of this year’s Eurovision Song Contest.
“Second screen apps are taking attention away from the actual events, with Camment in-screen technology the broadcasters take ownership of their products and the data it collects,” said Camment CEO and founder Tomi Kaukinen.
“Since our technology is implemented inside the broadcasters own platforms there is no hassle with downloads, it’s simply tap and go.”
“Following the success of Operación Triunfo, the Spanish qualifier to Eurovision, capitalising on the buzz was a natural step,” added Javier Gomez Fernandez, deputy director innovation and strategy, RTVE. “Camment provided a tool to satisfy the needs of our audience and the contest will be an interactive one for the Spanish viewers.”