Sony has unveiled Ultra, a Sony Bravia TV app that lets viewers purchase 4K titles from the Sony Pictures Home Entertainment library.
The service will launch later this year on three new lines of Sony 4K HDR televisions. Users will be able to purchase movies for streaming, comprised entirely of Sony Pictures films such as Elysium, Salt, Pineapple Express, and Men in Black.
At this moment in time, only Amazon offers HDR videos on a limited number of TVs. Netflix, however, plan to offer HDR content in the near future.
Alongside Ultra, Sony have also announced the XBR-X900 Bravia series. The company promises a novel backlight system that offers grid array backlighting previously only found in LED sets. The series will also include technology that delivers a wider colour gamut, brighter highlights, and deeper blacks.
The XBR-930D and 940D are reportedly Sony’s flagship models, which come in 75-inch, 65- and 55-inch versions. They include Sony’s Triluminos colour mapping display technology, and use a backlighting algorithm - X-tended Dynamic Range Pro - to make shadowy scenes darker and boost the LEDs in brighter scenes. ‘Slim Backlight Drive’ adds precision when distributing the backlighting, available only with the 930D models.
The new TVs will run Google’s Android TV platform.