Sony Pictures Television Networks (SPTN) is to launch its second Italian free-to-air (FTA) channel on 7th September.
The channel, Cine Sony, will be dedicated to ‘the world of cinema’ and the network looks to expand its FTA footprint and increase investment in the Italian market following the launch of kids’ channel POP in May.
The channel will launch with the premiere of Captain Phillips, and offer a slate of both new and classic movies ranging from Jerry Maguire to Spiderman 3 (pictured), along with documentaries and specially commissioned programmes exploring the history and culture of cinema.
“We’re thrilled to launch Cine Sony in Italy as part of our expansion in FTA and are excited to be adding our second channel as we build our portfolio in this key European market,” said Kate Marsh, EVP, Western Europe, SPTN. “Cine Sony will be a unique take on the world of cinema combining film, documentary and commentary. It will celebrate the world of cinema in Italy, a country that is rich in cinema heritage.”
Cine Sony replaces Capri Gourmet, which Sony Pictures Television Networks acquired in April 2017.