Sky has partnered with immersive content producer and distributor Jaunt to deliver VR content to its consumers.
The broadcast giant will utilise Jaunt's newly-launched XR platform to offer experiences such as exploring inside The Jungle Book’s King Louis’ temple, as well as ride a Star Wars X-wing starfighter fighting Imperial forces.
XR is a white label immersive content distribution solution that enables media companies, brands, content aggregators and enterprise customers to deliver immersive content directly to audiences through their owned and operated channels.
Sky will become the first media company to adopt the Jaunt XR Platform for the distribution of its VR content.
Gary Davey, managing director of content at Sky said: “The viewing habits of our customers are evolving and the appetite for immersive content is growing day by day. Since launching the Sky VR Studio in 2016, we’ve been at the forefront of VR content creation – fusing together world-leading technology with the best storytelling and ideas.
"This year Sky will launch Hold the World, an inside look at the Natural History Museum’s collection of rare objects featuring a three-dimensional hologram of Sir David Attenborough – a world first."
“To deliver these experiences to our customers, we need the right platforms and technology. We’re excited to adopt the Jaunt XRP as it will let us take the next steps in our VR journey, helping ready the Sky VR App to handle the ever more innovative and complex VR experiences we will be creating.”