Sky is aiming to become the ‘home of high quality VR’ with the launch of the Sky VR app.
The free app will showcase a range 360-degree videos from Sky and its partners, available via compatible mobiles, Samsung Gear VR and Oculus Rift.
Content includes Star Wars: Red Carpet, Anthony Joshua: Becoming World Champion and clips from Disney’s The Jungle Book.
To coincide with the app’s launch, Sky has revealed two new VR experiences: Sky Sports: Closer featuring David Beckham, and, coming later this autumn, the first of a series of Sky exclusive commissions – a performance from English National Ballet’s production of Giselle.
Beckham said, “It was great to work with Sky and Google on this film to launch the new Sky Virtual Reality app. The team from the Sky VR studio came up with an incredible concept that shows the range of sport Sky offers.
“Being able to take other sports fans on a journey into some of the world’s biggest sporting events was a unique opportunity.”
Gary Davey, managing director of content at Sky, commented, “Interest in VR content is building, generating more excitement every day. We are just at the beginning of our VR journey at Sky, launching Sky VR studios earlier this year and we are already breaking new ground.
“Now comes the creative challenge of deploying this immersive experience with engaging story-telling. I am a big believer.”