Interactive TV company Sixty has announced a partnership with Gracenote to offer in-depth sports data via its solution, Ease Live.
The solution will allow broadcasters to access schedules, scores, play-by-play stats and player and team information, for major professional sports leagues around the world.
It employs both Sixty’s on-screen clickable graphics technology and Gracenote’s wide-ranging sports data and content services.
The solution unifies the linear and online TV experience with a consistent brand and design, providing on-screen graphics that are ‘viewer clickable’ across all devices. The product can be used by a broadcast system or online video platform.
“At a time when consumers are becoming ever more connected, we recognise the unique importance of statistics and analytics in driving the sports fan’s viewing experience,” said Simon Miller, global director, Gracenote Sports.
“The combination of our leading data services and Sixty’s flexible and interactive Ease Live Solution gives broadcasters an incredible toolset to create the ultimate sports experience for their audiences. We look forward to working with Sixty to provide fans with more comprehensive and dynamic viewing features that will keep them engaged and captivated with the sports they know and love,” said Miller.
Added Kjetil Horneland, CEO, Sixty: “We are entering a new era in sports broadcasting in which fans are increasingly demanding access to more engaging insights and new compelling methods to interact with the viewing experience on screen."