MTG-owned Trace has selected Simplestream's cloud TV platform to power its new SVoD, live TV and radio offering TracePlay.
Built by Simplestream, the service features HD live channels and VoD with high-quality adaptive streaming. It is also capable of creating multiple thematic content packs based on deep metadata – designed to enhance content discovery across multiple screens – as well as region-based content controls and localisation of all content in English and French.
The package offers direct and live access to ten music and sports TV channels, 31 FM and digital urban music radios, and a selection of urban series, films and documentaries.
TracePlay will be progressively available across the globe, starting with 80 countries (the UK, Ireland, United States, Africa, the Caribbean, the Netherlands and all French-speaking European countries) on desktop, Apple TV, iOS and Android mobile and tablet devices.