Samsung has confirmed it plans to launch a new TV model that can be rotated so that viewers can watch vertical content.
The idea is that the Smart TV will enable viewers to watch content from Snapchat, Instagram and TikTok.
According to Variety, Samsung’s new Sero TV can be synced with a phone via NFC, meaning it then mirrors the phone’s display.
Rotated back horizontally, the Sero TV can be used as a regular 43-inch TV screen. It also features a 4.1-channel, 60-watt speaker, and an integrated far-field microphone for access to Samsung’s Bixby smart assistant.
The TV will launch in South Korea at the end of May. There’s no word on when it will launch in Western markets.
