Next year’s royal wedding could break mobile device viewing records according to experts at Ooyala.
They predict more people will watch the couple say “I do” on their mobile devices than on laptops or PCs.
Jim O’Neill, principal analyst at Ooyala, said: “The golden age of TV may have come and gone, but the golden age of mobile viewing is upon us. The royal wedding next year will throw this firmly into the spotlight, and could be record-setting for the number of people who tune in to watch on their mobile devices, especially compared to laptops or PCs.
“Viewers have learned to love watching long form content (more than 20 minutes) on their mobile devices. According to our latest quarterly Video Index report, more than 82 per cent of the time we spent watching video on tablets was watching long-form content, and 53 per cent for smartphones – this indicates we’d be perfectly prepared to use our mobile for longer broadcasts like the wedding.”
He continued: “How we tune-in has changed considerably since 2011 when William and Kate tied the knot. We’ve got more devices than ever, and we’re watching more content on them than ever. With a set of new mobiles under the tree this Christmas helping to drive the trend, we’re certainly going to see mobile-viewing records when Harry and Meghan finally walk down the aisle.”
