Roku has rolled out five new streaming devices in what it is calling the biggest player launch in its history.
The new device line-up - the Roku Express, Express+, Premier, Premiere+ and Ultra - introduce new entry-level options as well as high-end 4K and HDR-capable devices.
The line-up ranges in price from $29.99 to $129.99 – undercutting both Google’s $35 Chromecast at the low-end of the market and the $149 Apple TV at the top-end of the market.
“Roku stands for streaming innovation and today we’re celebrating the biggest player launch in our company’s history, including the introduction of the Roku Express player which delivers a complete streaming experience for a shockingly low price,” said Roku founder and CEO, Anthony Wood.
“Whether consumers simply want fast HD streaming via an inexpensive device or are looking for a top-of-the-line player with advanced features such as 4K and HDR, Roku is an easy choice.”
The entry level Roku Express models – priced at $29.99 for the Express and $39.99 for the Express+ – are Roku’s 'most affordable streaming players ever', offering HD streaming from a dongle device.
At the top-end, the Roku Ultra box offers HD, 4K at up to 60fps and HDR streaming. It also supports Dolby Digital and Dolby Digital surround sound.
The mid-range Roku Premiere and Roku Premiere+ boxes will retail for $79.99 and $99.99 respectively. The Premiere also supports 4K UHD playback while the Premiere+ includes HDR support.