Rise of Eastern European pay-TV to continue

Eastern European pay-TV revenues will increase by 9.9 per cent between 2015 and 2021, according to the latest Digital TV Eastern Europe Forecasts report. The sixth edition
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Eastern European pay-TV revenues will increase by 9.9 per cent between 2015 and 2021, according to the latest Digital TV Eastern Europe Forecasts report.

The sixth edition of the report predicted that revenues will climb to a total of $5.97 billion in 2021.

It also concluded, however, that the days of rapid growth are at an end, comparing the 9.9 per cent forecast with a 27 per cent rise between 2010 and 2015.

The forecast stated that nearly all of the revenue growth will come from analogue cable TV subs converting to more expensive digital platforms, with digital pay-TV revenues increasing by $3 billion between 2010 and 2020 to $5.77 billion. They will increase by 32 per cent (or by $1.4 billion) between 2015 and 2021.

The next five years will see 16,000 pay-TV subscriber additions for the 22 countries included in the report, which will bring the total to 80.05 million. Although the figure may seem like a drop in the ocean, the change will see an overall growth of 16.1 per cent in pay-TV subscriptions in TV households from 2016 to 2021.
The stunt in growth is demonstrated by the total of 20 million new pay-TV subscribers between 2010 and 2021, but fewer than a million between 2015 and 2021.

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