Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, has agreed a deal with HOOQ which will see PFT’s CLEAR Operations Cloud help package and deliver content on HOOQ, Asia’s new OTT service from Singtel, Sony Pictures Television and Warner Bros. Entertainment.
HOOQ will deliver both Hollywood blockbusters and television series, as well as popular local movies and programmes to customers, enabling them to stream content to their device or platform of choice. HOOQ will be rolled out progressively across Asia, including India, Indonesia, the Philippines and Thailand, from the first quarter of 2015.
As part of the deal, CLEAR Operations Cloud will manage key workflows including content processing and packaging. The solution initially includes managing over 20,000 hours of Indian and Hollywood content for HOOQ.
“Prime Focus Technologies is thrilled to be a part of a transformative OTT solution in Asia,” said Ramki Sankaranarayanan, founder and CEO, PFT. “Consumer behaviour is changing rapidly and HOOQ will surely have the first mover advantage in the Asian market. Our Digital Next offering, Operations Cloud is uniquely placed to match scale, complexity and disruptive vision of HOOQ to securely present premium global and local content to a billion Asian viewers anytime, anywhere.”
“Prime Focus Technologies is a known name in innovative cloud solutions especially in the Asian market” said Peter Bithos, CEO of HOOQ. “Their experience and technology prowess will add huge value in managing project of this scale and size.”