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Paywizard, Genius Digital partner on pay-TV customer insights

Companies aim to offer "holistic view" of the customer lifecycle

Paywizard and Genius Digital have formed a new strategic partnership to provide operators with a “holistic view” of their subscribers designed to boost customer engagement.

The partnership aims to enable pay-TV operators to build a 360-degree subscriber view and a clear picture of the full customer lifecycle – from acquisition to possible churn – that will drive both overall strategy and individual engagement.

“Each time a customer interacts with a TV service, there is a series of critical decision points at which timely engagement from the operator has a massive impact on how that subscriber relationship will continue,” said Bhavesh Vaghela, Paywizard CMO.

“Responding effectively at each of these key ‘Decision Moments’ is vital in order to ensure subscribers stay loyal and minimise churn. Having deeper data makes this task easier to achieve.”

“Our goal is to get operators to a position whereby they are responding to subscribers precisely when subscribers need them, and taking an approach which is tailored to the particular individual.”

Tom Weiss, CEO, Genius Digital, added, “Armed with this combined knowledge in a single customer view, TV service providers are better positioned to retain subscribers by gaining an understanding of what motivates them to churn, so they can act on the resulting insights.

“What’s more, having insight on each subscriber and their viewing habits means that upsell offers can be delivered in a more targeted way to not only prevent churn, but increase revenues.”