The IOC’s digital platform the Olympic Channel has launched worldwide in six additional languages.
Content is now available in Chinese, French, Italian, Brazilian Portuguese and Latin American Spanish, in addition to English.
The platform is also aiming to add four new languages in the coming months – Arabic, Japanese, Korean and Russian.
The Olympic Channel is available across all devices and offers a range of sporting content including original shows, news and highlights.
“This is a great way to reach more people around the world and to tell the great Olympic stories in a way that connects directly to them,” said IOC president Thomas Bach.
“The launch of the Olympic Channel platform in multiple languages ensures that more fans around the world will be able to discover and explore stories that will help them to connect with their favourite sports and athletes in their own language.”
Olympic Channel general manager Mark Parkman added: “Language and localisation features are a high priority for us in 2017.”
“The availability of six additional languages on the global digital platform is a significant step in the Olympic Channel’s evolution as we look to create more personalised user experiences for Olympic fans around the world.”
