NBC’s reality TV SVoD service hayu has launched in The Netherlands, Belgium and Luxembourg.
Available on a full range of devices, hayu employs advanced OTT technology to provide users with over 6,000 episodes of reality content from over 200 shows.
The Benelux launch extends the number of hayu subscriber markets to 11 countries.
NBCUniversal International branded on-demand SVP Hendrik McDermott said: “Hayu’s popularity as a must-have service delivering the best in reality – built off the foundation of NBCUniversal’s formidable expertise as a producer of reality programming – is fuelling our ongoing momentum and we look forward to introducing the service to a new community of reality fans across the Benelux countries.”
TVBEurope reported the initial launch of the service in February 2016.