Netflix CEO Reed Hastings has stated that the international streaming service is remaining "open minded" about the possibility of allowing users to download its content for offline viewing.
The statement comes shortly after Amazon Prime launched a new monthly subscription alternative for its video streaming service, which will allow users to download and keep shows for 30 days.
"We should keep an open mind on all this,” Hastings said.
"As we expand around the world where we see an uneven set of networks, it's something we should keep an open mind about."
Despite dominating the OTT market, Netflix is one of few major media organisations that do not allow viewers to view content offline.
As well as Amazon Prime, Channel 4, Sky and the BBC all facilitate such an option.
Although it is unlikely that Netflix will face any immediate threat, it could cause problems for the US-based service should it refuse to adapt, given that its main OTT rival Amazon Prime has now moved to match its monthly subscription fee.