Net Insight, a provider of live, interactive and on-demand media transport, and AerNow, a platform for rendering immersive universal live experiences, have been chosen by Pirelli World Challenge to deliver its streaming solution.
The solution includes synchronised live streams from driver cams in each race car as well as several live streams from strategic positions around the track.
Viewers will be able to access all live feeds from their OTT devices, giving them the option to choose which driver or what car they want to follow more closely, as well as choose to view from multiple cameras, from multiple cars, at the same time.
The solution is described as being unique as it provides synchronised live feeds, allowing all fans to see the same live content at the same time.
"This collaboration with Net Insight is changing the race in motorsports content and entertainment experiences via the latest innovation in contribution and delivery," said AerNow CTO, Darcy Lorincz. "The new unified solution demonstrates the immense possibilities for our customers and partners like Pirelli World Challenge and their rights holders, to engage new audiences."
"This is a truly live OTT experience that complements and elevates the linear broadcast, driving people to use both screens, staying engaged for longer periods of time." said Per Lindgren, senior vice president of Live OTT at Net Insight. "Our combined bench of deep expertise, along with our technology, demonstrates now broadcast now meets streaming, and mobile for the most engaging sports viewing experiences. This is just the beginning of this new world of sports entertainment."