Nordic Entertainment Group (NENT) has expanded its Swedish distribution agreement with Tele2.
NENT’s TV3 and TV8 channels will be included in basic Tele2’s TV packages (reaching an additional 300,000 viewers in Sweden), while its Viasat premium pay-TV channels will be made available to Tele2’s Boxer brand customers, meaning they will be accessible on every major Swedish pay-TV platform.
The partnership with Tele2 is said to reflect NENT’s strategic focus on distribution deals, having extended its agreements with YouSee, Stofa and Boxer in Denmark earlier this year.
Kim Poder, NENT Group CCO, said: “Our expanded agreement with Tele2 confirms the relevance of NENT Group’s content and the unique value it brings to our partners. Every year, we offer 50,000 hours of live sport, the very best international films and series, kids’ content and no fewer than 20 fantastic originals, along with popular local non-scripted content. This multi-year deal means that more viewers than ever before can experience the content and stories that make us the Nordic region’s leading entertainment provider.”
Michael Bärlin, NENT Group Sweden VP of partnerships and business development, added: “This agreement is historic – it gives Boxer customers access to Viasat channels for the first time and means that these channels will now be available on every major Swedish pay-TV platform. The addition of TV3 and TV8 to Com Hem’s basic package for an additional 300,000 viewers is equally great news since it shows the popularity of our channels with our partners’ customers.”