Russia’s Mobile TeleSystems (MTS) has announced the launch of satellite TV services under the MTS brand throughout Russia.
MTS will offer satellite TV subscribers 160 TV channels (including 30 HD channels) available in six languages and access to services including delayed viewing, pausing, VoD, an interactive TV-guide, weather forecasts, maps, currency rates information using MTS SIM card integrated in a set-top box.
“In line with our strategy to leverage our mobile, fixed and retail networks to expand into complimentary lines of business, MTS is entering the satellite TV market and will focus on developing satellite TV offerings in the areas where digital cable TV is not available,” commented Vasyl Latsanych, MTS vice president and chief marketing officer “We believe that MTS is uniquely positioned to succeed in this market through the strength of our brand, the quality and diversity of our content portfolio, our unrivalled retail network of 4,000 stores spread out across Russia, and the expertise of our management team in cable and mobile TV services.”
Vitaly Studitskikh, MTS director for satellite TV, added: “Subscribers of pay TV services are increasingly looking for quality products that go well beyond traditional linear TV. Under the MTS brand, we are offering high-tech 3G/WiFi-enabled set-top boxes, giving customers control over their content consumption. MTS customers will be able to choose their channels ‘a la carte’ and have access to catch-up and video on-demand services. For the first time in the Russian market, consumers will be able to enjoy a truly personalised TV experience.”
