Mobibase, a TV channel and VoD provider that distributes content globally to any connected device, has signed a deal with MAXtv to power the distribution of its Arabic and Turkish ethnic TV packages.
MAXtv provides more than 100 thematic TV channels which are available to consumers via its IPTV set-top boxes.
Mobibase will now deliver the company’s Arabic and Turkish offerings including France 24, Rotana, Al Resalah and Fenerbahçe TV, Power Turk, Travel TV, and Cartoon TV, which have been localised for expats living in Bosnia and Herzegovina.
“MAXtv is constantly looking to distribute new types of domestic channels in order to provide the best possible television experience to subscribers,” said Dževad Mehović, CEO of MAXtv.
“In today’s multi-ethnic society, offering targeted content to a diverse group of end-users is a key priority. Together with Mobibase, we’ve made a significant step forward in achieving this goal. By greatly extending our channel lineup, we’ve gained competitive advantage in the region.”
“Our collaboration with MAXtv to offer multicultural content to diaspora communities in Bosnia and Herzegovina was a complete success, reinforcing our position as a leading provider of ethnic TV content in Central and Eastern Europe,” added Vincent Roger, CEO of Mobibase.