Altice-owned Portuguese telecom operator Portugal Telecom/Meo has is now offering live TV channels in a VR environment through Samsung Gear VR headsets.
The company, which claims to have become the first operator in Europe to deliver this service, has launched the new venture as part of its multiscreen TV offering, Meo Go.
The new MEo Go VR application enables users to follow series and soap operas as well as live experiences such as jumping from a helicopter or snowboarding.
The content has been developed via partnerships between Meo and Portuguese broadcaster SIC, fashion channel FTV, SyfFy, History and Clubbing TV.
The app also takes users to a virtual, 'technologicially advanced living room' (pictured) where viewers can watch live TV channels on a giant screen, as well as viewing the available 360-degree content.
The application is available for download at the Oculus Store, while Samsung Gear VR glasses can be used with Samsung Galaxy S8, S8+, S7, S7 edge, S6, S6 edge and S6 edge+ equipment.