Middle East and Africa SVoD revenues will increase tenfold by 2021, according to the latest Digtal TV Research forecast.
The ‘Middle East and Africa OTT TV and Video Forecasts’ report estimated that the $124 million revenue from 2015 will climb to $1.24 billion in 2021.
It stated that Turkey will remain the market leader, with $257 million in SVoD revenues.
Simon Murray, principal analyst at Digital TV Research, said, “Middle East and Africa OTT TV and video will still be an immature sector by 2021. However, 2016 is a watershed year – the year that OTT really started to take off.”
The report forecasts 19.59 million SVoD homes across 28 countries in the region by 2021, up from only 15,000 in 2010 and 2.79 million expected by the end of 2016.
Murray continued, “Fixed broadband penetration is low in many of the region’s countries, so more OTT viewing will take place on smartphones.
“Digital TV Research forecasts that 304 million smartphone subscribers will be watching OTT TV and video at least once a month by 2021 – more than triple the 2015 total and up from five million in 2010.”