LaLiga has announced a partnership with Spanish rail network Renfe that allows passengers to stream live matches from LaLiga Santander, LaLiga SmartBank and European competitions on board its trains.
The deal is the first of its kind, and enables viewers to access the matches via Renfe’s on-board WiFi.
Juan Carlos Díaz, director of sponsorship and sales at LaLiga, said: “It’s exciting to broadcast our global competition in such a unique way. The partnership with Renfe helps add a new and exciting dimension to Spanish train journeys and helps more football fans to discover LaLiga.”
Manuel Sempere, director of marketing at Renfe, added: “We want to push the boundaries of innovation in our sector and with LaLiga we have a partner that shares this approach. The response from our passengers to having live football available has been fantastic. For the transport sector as a whole, we hope that this agreement sets a trend that others will follow in the years to come.”
