Laugh Out Loud, the comedy brand and multi-platform network founded by comedian Kevin Hart, is set to launched its streaming video service on 3rd August.
The service, in partnership with Lionsgate, will feature a slate of original scripted and unscripted comedy series, stand-up specials, licensed programming, and live broadcasts.
The Laugh Out Loud service will also feature up and coming comedians curated by Hart through LOL showcases at events, including a partnership with comedy festival Just for Laughs.
Hart said: "Funny has no colour or gender. With our friends at Lionsgate, we are creating a global network that gives a platform to the next generation of diverse comedians from all over the world, of all ethnicities, to tell their stories. Our culture of comedy is unfiltered and inclusive. Most importantly, we exist to make the world laugh."
The Laugh Out Loud app will be available for free on iOS and Android upon launch. Users will also have the option to upgrade for $2.99 per month for an ad-free viewing experience and access to binge watch all episodes of current seasons.
"Kevin Hart is an extraordinary global talent, and we're proud to continue expanding our multi-faceted relationship into exciting new opportunities," said Lionsgate CEO Jon Feltheimer. "He is not only one of the biggest stars in the world but a great entrepreneur and an incredible brand. Together, we're building Laugh Out Loud into a compelling, content-rich value proposition for his millions of current fans - as well as new audiences worldwide."