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ITV ‘to unveil new SVoD later this month’

ITV could partner with BBC and Channel 4 to create a 'British Netflix'

ITV is preparing to unveil plans for a new SVoD service at the end of February, according to Campaign.

There is speculation that the broadcaster will team up with the BBC and Channel 4 to create a ‘British Netflix’, an idea backed by ITV chief executive Carolyn McCall in order to deliver “more breadth and archive content.”

ITV’s AVoD model saw online revenues rise by 43 per cent in the first nine months of 2018, but McCall sees the switch to SVoD as necessary to keep up with Netflix and Amazon; “If we’re not in it, we’re not going to be able to play in the game,” she commented.

McCall has set a target of £100 million in direct-to-consumer revenues by the end of 2021, but Andrew McIntosh, head of TV analysis at Enders Analysis, said McCall needs to ask shareholders “for higher investment in content, SVoD and ad tech.”

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