Iredeto and Envivio have teamed up to better enable operators to streamline live channels over-the-top (OTT) across multi-screen platforms and devices. The joint solution will include Microsoft PlayReady LiveTV content protection, available on multiple platforms including Windows, iOS and Android devices, gaming consoles and connected TVs.
“As demand for entertainment over connected devices sharply accelerates, supporting pay TV subscribers’ desire for premium live-streamed content, delivery at high quality is critical,” said Paul Ragland, VP of sales North American, for Iredeto. “Operators need a better way to deliver that content in a multi-screen environment without compromising the smooth end-user experience, security and keeping a check on costs.”
Irdeto and Envivio’s solution combines automatic key rotation and PlayReady LiveTV which minimises the number of license requests per subscriber, and aims to help operators significantly reduce the backend infrastructure footprint and control costs. In live TV scenarios, the support for fast-channel switching enables a smooth, uninterrupted end-user experience, the companies claim.
Chris Santini, director, PlayReady, Microsoft Corp, commented: “We are thrilled to continue delivering live, premium content for service providers, using Microsoft PlayReady DRM technology to extend reach and enable compelling business models. With PlayReady LiveTV, advanced content protection scenarios requiring automatic key rotation are now possible across a variety of devices and services.”
“We believe our joint solution with Irdeto is a significant advancement in the multi-screen market, providing operators with a competitive toolkit to deliver live broadcast content to consumers, regardless of device or network, in an intuitive and compelling fashion,” added Olivier Milet, multiscreen product manager, Envivio.
