Civolution and De Agostini Editore have launched Super!, a second screen app targeting the Italian youth market.
The app, deployed by the group’s DTT channel Super!, enables teenagers to use an avatar to interact with their favourite programmes. The smartphone and tablet app was developed by Vetrya and relies on its Tivin platform which integrates Civolution’s Automatic Content Recognition (ACR) technology SyncNow to synchronise the experience between the two screens. Upon registration, the viewer is requested to create an avatar that will be used to interact with the programmes including access to original content, taking part in quizzes and collecting stars to receive prizes.
"We are the first in Italy to deploy a second screen app with a teenage audience in mind,” said Pierfrancesco Gherardi, MD, De Agostini Digital. “Given the Italian youth market’s love of smartphones and tablets, we are looking forward to a high level of engagement. We strongly believe in delivering original and innovative experiences to our end users. I believe that enabling viewers to interact with the programmes will be critical to TV future successes.”
The synchronisation between the content and the second screen relies on Civolution’s scalable SyncNow ACR solution. SyncNow enables realtime identification and synchronisation between broadcast, on-demand or recorded content and interactive applications on companion devices. SyncNow already powers a range of second screen consumer applications for movie and show producers, broadcasters, second screen platform providers and advertisers worldwide.
Luca Tomassini, founder and CEO of Vetrya, commented: “The second screen model is the new paradigm in interactive TV. We are investing heavily in these new innovative digital services as we truly believe that these will transform the world of television as we know it today.”