Technology from InPlayer, a paywall for video content, has been selected to power the new pay-per-view online service being introduced by FilmBox Live, the multiscreen video on-demand service.
FilmBoxLive offers its subscribers access to several live-streaming channels, as well as an on-demand library of movies, documentaries, sports, fashion and music videos. InPlayer has been working with FilmBox Live in recent years, providing the InPlayer technology for FilmBox Live VoD services and monetising all of its content across mobile, TV apps and websites. Live mixed-martial arts and kickboxing events from the FightBox HD channel are now available to watch live online with free 60-second previews.
“We are very excited to extend our existing relationship with FilmBox Live to support and guide them in their new pay-per-view business model for the FightBox HD channel,” said Jean-Charles Lacoste, CEO of InPlayer. “We have extensive experience of both the VoD and PPV monetisation strategies across a number of areas and content genres, so we have been able to provide FilmBox Live a secure and reliable end-to-end solution for their new channel dedicated to mixed-martial arts.”
“Online video is exploding and global IP video traffic is estimated to reach 79 per cent of all consumer internet traffic in 2018. As the InPlayer technology can be leveraged across a network of syndication partners, it is proving a powerful ally for content owners in a world where putting the right content in front of the right audience using traditional marketing channels is becoming increasingly expensive. We are delighted to see this being fully appreciated by major sports and entertainment rights holders such as FilmBox Live”, he continued.
Guney Yasavur, COO, FilmBox Live, commented: “We already have a successful and proven business model in the VoD space for our live-streaming channels and on-demand video offering. Now we are looking forward to exploring the pay-per-view strategy for our new FightBoxLive online service with the support of InPlayer. As we are ever expanding in new geographies, it has been very important for us to partner with a secure, reliable, and easy to use technology provider who can support us across all new territories, collecting payment in local currencies, while adapting the user interface to local markets and languages”.
