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Half of potential US Disney Plus subscribers plan to cancel another subscription

Pay-TV could be the biggest loser

A new report from UBS has found that half of US consumers who plan to sign up for Disney Plus will unsubscribe from another subscription.

Once they subscribe, 57 per cent of new customers plan to cancel at least one other subscription service, with pay-TV bundles most likely to get cut.

On the flip side, 67 per cent of respondents said they would probably subscribe to Disney Plus without unsubscribing from any of their current video services.

Of the 43 per cent indicating intent to subscribe, some 57 per cent said they would cancel at least one other service. Pay-TV was cited as the most likely to be cut at 37 per cent, with 33 per cent indicating other video services and only 19 per cent planning to drop premium linear networks like HBO or Showtime.

UBS’s Evidence Lab report found that 43 per cent of 1,000 US consumers surveyed in mid-August said they plan to subscribe to Disney Plus. That figure is above Disney’s internal forecasts of 20 million to 30 million US subscribers by 2024, or 20-30 per cent of all US broadband households. Globally, Disney predicts it will have 60 million to 90 million total subscribers.

The survey took place before Disney’s D23 Expo where it unveiled much of its planned launch programming including new Star Wars series, The Mandalorian.

Disney Plus is due to launch in the US on 12th November.

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